Tikko brought together a number of sister companies across Europe under a new name: Original Talks, and simultaneously gave the entire brand a comprehensive overhaul. Corporate Sound created a new auditory signature and adapted it for use on social media. Additionally, we composed a 10-minute intro for all Original Talks live shows. This intro sets the right mood in the venue before the Original Talks speakers take the stage, while also ensuring cohesion between the live show experience and the brand’s online presence.